Curriculum Vitae

​Marketing Officer

 

• Built and implemented annual data-driven marketing strategies in line with business and investment objectives to drive growth, achieve commercial goals, and promote the introduction of services.

• Orchestrated rebranding initiatives, including logo development, asset development (e.g., templates, printed materials, etc.), and communication of brand updates (e.g., corporate communications, onboarding presentations, etc.) to ensure cohesive and consistent outputs.

• Spearheaded the development and execution of PR strategies to enhance service awareness, increase event attendance, augment lead generation, and improve brand recognition.

• Managed social media channels and campaigns that increased followers by over 55% and maintained a consistent engagement rate 10% above industry benchmarks.

• Conducted frequent analysis of social media, website strategies, and marketing campaigns, offering recommendations for enhancement and ensuring alignment with strategic goals.

• Collaborated closely with clients, project partners, and animators/design agencies to produce captivating content such as whitepapers, videos, and joint press releases to promote projects.

• Led the planning and delivery of project communication, including proposals, project updates, and project results across multiple departments, including sales and project managers, and R&D.

• Partnered with stakeholders to develop marketing campaigns within projects funded by the European Commission, e.g., DRAGON, an 11.4 million EUR project. 

• Distilled complex concepts into clear, concise & consistent messaging, delivering information through presentations, pitches, brochures, infographics, case studies, etc.

• Oversaw event and tradeshow participation through budget management, administrative tasks, material creation, booth design, and business development during events.

• Directed website redesign, taking full ownership of asset development, copywriting, and search engine optimisation (SEO).